Our Remit
We were hired by BetOlimp in Jan 2024 to help increase their site’s online visibility & revenue in South Africa.
Link building would play a major role in the project, crucial in the competitive iGaming space. Their domain had a minimal existing link profile to build on.
A key aim was to increase their non-brand visibility, clicks, & FTDs (i.e. via users finding them organically without searching ‘BetOlimp’).
What We Did
Optimised key SEO assets like meta-tags & on-page content, as well as proactively building external links on vetted, topically-relevant sites.
- Search Engine Optimisation
- Content Optimisation
- Back Link Building
- Tech Audit & Fixes
Key Statistics
239%
Year-on-Year Increase in Non-Brand Google Impressions (Visibility)
796%
Increase in Non-Branded Traffic Year-on-Year
114%
Increase in overall website traffic
What We Achieved
Google Keyword Visibility
Source: SERanking, 2025
Website SEO Traffic
Source: SERanking, 2025
